Positive Update

Positive Update

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Prepare users for service updates.

To service providers, change is expected — to users, change can be an unpleasant surprise. Any alterations or added features should be communicated in advance to users and should explain the gains and losses to be expected. Offer opportunities for users to provide feedback and ask questions before changes occur.

Related Research

Bardhi R, Friedrich C, and Garcia R. "Overcoming Consumer Resistance to Innovation," MIT Sloan Management Review Magazine Summer, 2007.

Saleh A, and Yoo I. “A Systematic Review of Healthcare Application for Smartphones,” BMC Medical Informatics and Decision Making, July 2012. 67(12).

Torous J, Nicholas J, Larsen ME, Firth J, and Christensen H. “Clinical Review of User Engagement with Mental Health Smartphone Apps: Evidence, Theory and Improvements,” Evidence-Based Mental Health, June 2018.

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Example: Dynamic Interaction

Evernote Tutorials

 

After updating or adding a feature, Evernote, a phone and desktop note-taking app, presents users with the option to take a short, interactive tutorial of the new feature. This type of versioning not only promotes good communication with the user about changes, but also helps them get accustomed to new functionality through practice.

This strategy is reactive rather than proactive, however, as it does not give users advance warning to changes.

 

 
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Example: Person-to-Person Interaction

Doctor Departure

 

Many U.S. states require that a patient be notified when their health care practitioner departs a practice. Some states require that physicians notify their patients in writing 30 days prior to their departure. This allows patients considerable time so that they can transfer their records if they choose to switch providers.

Often, medical practices draft standard language for practitioners to use when alerting their patients to an upcoming change. While standardized language can simplify health care providers' lives, it should be noted that personalized messages have a better likelihood of conveying to patients that they are receiving a considerate, high level of care.

 

 
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Example: Static Tool

Venmo Versioning

 

In the months preceding the phasing out of functions on its app or website, Venmo, a money transferring app, sends users an email alerting them to the coming changes. These emails are written in conversational and concise language and include links to the user agreement.